In 1975, Trend Style Fashion was established in Steinhagen, Germany, when one local businessman decided the clothing industry was ready for a new company. It was founded by Hans Hoffmann’s grandfather, Franz Hoffmann, who was willing to sacrifice profit for principle – to create a company that makes a difference in the quality of style and wear. The company’s mission was to offer the latest designs in clothing.
The company’s business concept is “Fashion and quality at the best price”. Trend Style has approximately 100 designers who work with a team made up of 55 pattern designers, around 100 buyers and a number of budget controllers to create Trend Style’s clothing collections for women, men, children and teenagers. New goods are delivered to its stores every day. Customers can purchase from Trend Style shops in the Netherlands and Germany. Trend Style does not have any factories of its own, but instead works with around 700 independent suppliers in primarily Asia and Europe. The group has more than 500 employees. The turnover in 2006 was €500 million.